ACU PAY Targets Gen Z with Digital Wallet Drive

The Rise of Digital Payments and the Role of ACU PAY

In recent years, digital technology has transformed the way people handle financial transactions. The shift from traditional cash-based systems to digital payment platforms is accelerating, paving the way for a more efficient and transparent financial landscape. This evolution has given rise to the concept of a "cashless society," where digital solutions are not only convenient but also secure and reliable. Among these innovations is ACU PAY, a digital e-wallet service that is gaining traction in Thailand.

ACU PAY E-Wallet is regulated by the Bank of Thailand and is operated by ACU PAY (Thailand) Co., Ltd. under the leadership of Miss Yang Yuanyuan (Caro), President of the company, and Mr Rongnarong Sasipongpun. The platform has been making waves in the market, with high-profile events such as the recent lucky draw ceremony for the campaign “The Great Fortunate! ACU PAY gifts you a million baht's worth of gold with ACU PAY.” Key executives, including Mr Yang Thor Yun, President of ACU Group, along with Ms. Caro Yang and Mr Rongnarong Sasipongpun, were present at the event.

Gen Z: The Core Users of ACU PAY

According to Mr Rongnarong, CEO of ACU PAY (Thailand) Co., Ltd., the platform is part of the ACU Group, which is headquartered in Hong Kong and has trademarks registered in over 100 countries. His vision is to enhance Thailand’s fintech ecosystem by offering easy and secure digital payment solutions. The target audience is primarily Gen Z, who are highly tech-savvy and comfortable using smartphones for all types of transactions.

“The platform is designed to be user-friendly and offers special deals,” he explained. “So far, we’ve partnered with over 7,600 merchants nationwide, helping us grow our user base quickly.”

Beyond Payments: Creating Value for Users

While the primary function of ACU PAY is to facilitate digital payments, the platform goes beyond that by focusing on delivering value to its users. “Although the current economy is challenging, we see opportunities,” said Mr Rongnarong. “We’ve introduced 'Friends Invite Friends' campaigns, where users get discounts when inviting others to download the app. We also offer special deals for new users. The easier it is to use, the more people will join.”

The platform also offers an “All-in-One Wallet” that allows users to earn rewards in the form of points, coupons, and daily discounts. The idea is to make every transaction more valuable. “The phrase 'Same Payment, But More Value' becomes true with this app,” he added.

Security and Simplicity as Priorities

Security is a top priority for ACU PAY. “We use bank-level security that meets international standards and complies with the Bank of Thailand's guidelines,” said Mr Rongnarong. “We also work with AMLO to prevent mule accounts and ensure user data is protected.”

Looking ahead, the company aims to be in Thailand’s Top 2 E-Wallet providers within three years in both user base and transaction volume. They plan to expand into ASEAN markets and reach 2 million users by 2025, with over 20,000 merchant partners. Additionally, they intend to build a broader ecosystem that covers all lifestyle needs, including food, travel, and bill payments.

Campaigns to Encourage Engagement

One of the latest initiatives is the campaign “The Great Fortunate! ACU PAY gifts you a million baht's worth of gold.” The prizes include:

• 1st prize: 1-million-baht gold bar (1 winner)
• 2nd prize: iPhone 16 Pro Max 1TB (2 winners)
• 3rd prize: iPad Pro 11" Wi-Fi + Cellular 512GB (1 winner)

“This campaign helps users get to know our app and include it in their daily spending routine,” said Mr Rongnarong. “It's not just a lucky draw—it's the start of making ACU PAY part of everyday life.”

Upcoming Rounds and Prizes

For those who missed the first draw, there are more chances to win. Two additional rounds are planned:

• Round 2: July 21 - November 29, 2025
• Round 3: November 30, 2025 - April 11, 2026

Prizes include gold rings, gold necklaces, iPhones, iPads, and continuous discount coupons. All users who download the ACU PAY E-Wallet are eligible to participate.

To learn more about the campaign, visit: https://acuthai.com/acupaygoldcampaign2025/

“We truly thank all our users for trusting us,” concluded Mr Rongnarong. “We will continue to improve the app and offer valuable experiences, rewards, and campaigns to make ACU PAY a smart, convenient, and rewarding part of your everyday life.”