Chris Infotainment

The Rise of Chinese Media Users in Thailand Chinese media users in Thailand are quietly emerging as one of the most influential consumer groups in the country. Their growing presence is not only shaping market trends but also offering unique opportunities for Thai brands to expand their reach and influence. According to a recent survey, this group is digitally savvy, culturally connected, and increasingly significant in terms of purchasing power. The survey, conducted by EternityX Marketing Technology and iResearch between March 13 and 20, involved 800 participants across Thailand, Singapore, and Malaysia. These individuals were long-term residents or citizens with Chinese roots who actively engage with Chinese digital platforms. The results reveal that Chinese media users in Thailand are a fast-growing demographic, with nearly half (47%) spending over US$7,000 annually on premium products—higher than their counterparts in Singapore (42%) and Malaysia (43%). This shift represents a ...

Enhancing Science Communication Through Collaboration A recent gathering brought together social media influencers who play a vital role in spreading scientific knowledge and the Science and Technology Minister, Chrishantha Abeysena, along with other officials from the ministry. The meeting took place in the ministry’s auditorium and aimed to explore ways to support the expansion of social media platforms for more effective science communication. The primary goal of the session was to identify strategies that the Science and Technology Ministry could implement to enhance the reach of science and technology information among the general public. By doing so, the ministry hopes to foster a more informed society and contribute to the growth of the science and technology sector in Sri Lanka. A Productive Dialogue for National Impact This collaborative meeting provided a platform where all participants had the opportunity to express their views. Both the influencers and the ministry repr...