Chris Infotainment

The Rise of Chinese Media Users in Thailand Chinese media users in Thailand are quietly emerging as one of the most influential consumer groups in the country. Their growing presence is not only shaping market trends but also offering unique opportunities for Thai brands to expand their reach and influence. According to a recent survey, this group is digitally savvy, culturally connected, and increasingly significant in terms of purchasing power. The survey, conducted by EternityX Marketing Technology and iResearch between March 13 and 20, involved 800 participants across Thailand, Singapore, and Malaysia. These individuals were long-term residents or citizens with Chinese roots who actively engage with Chinese digital platforms. The results reveal that Chinese media users in Thailand are a fast-growing demographic, with nearly half (47%) spending over US$7,000 annually on premium products—higher than their counterparts in Singapore (42%) and Malaysia (43%). This shift represents a ...

Introduction to the MHESI Fair 2025 The MHESI Fair 2025 is set to take place from August 9 to 17 at the 'Valley of Growth' zone on the G Floor of the Queen Sirikit National Convention Centre. This event serves as a platform for showcasing innovative research and technological advancements, with a focus on science, research, and innovation. The fair is organized under the theme 'Universe of SRI: The Universe of Science, Research and Innovation,' which aims to highlight the practical applications of research outcomes that can contribute to Thailand's development. Key Zones and Exhibits The fair is divided into three main zones, each representing different areas of scientific and technological exploration: Rice for the Future : This zone focuses on innovations in rice cultivation and related technologies, aiming to improve agricultural practices and food security. Silk to Star : Here, visitors can explore the integration of traditional Thai silk with modern techn...