AI Chatbots Rise in China, Boosting Ad Insertion Business
Understanding the Rise of Generative Engine Optimisation (GEO) As AI-powered chatbots like ChatGPT become more popular, a new approach to digital visibility has emerged: Generative Engine Optimisation (GEO). Unlike traditional Search Engine Optimisation (SEO), which focuses on improving rankings in search results, GEO aims to ensure that content is cited, summarised, or recommended by artificial intelligence models. This shift is particularly important as AI systems generate concise "answers with a word limit." Yuan Yong, branding director at Big Fish Marketing in Shenzhen, has been involved in SEO since 2014. He recently entered the GEO space after Chinese AI start-up DeepSeek gained attention, prompting many local companies to re-evaluate their strategies. According to Yuan, the goal of GEO is to enhance the exposure of a company's content across news outlets, online portals, and platforms similar to Wikipedia. One example of successful GEO implementation is the onli...