European Markets Embrace Nigerian Fashion - CEEWABA
Emerging Opportunities for Nigerian Fashion in European Markets The Central Eastern European and West African Business Association has highlighted that European markets are showing a growing interest in Nigerian fashion and textiles. This development was emphasized by the founder and president of CEEWABA, Michael Dada, during the inaugural Afro-EU Garment Innovation and Sustainability Summit held in Lagos. The event, themed “Bridging Continents through Fashion, Technology and Cultural Exchange,” was organized in collaboration with Women in Fashion Tech. Dada explained that the summit was part of CEEWABA’s broader initiative to promote Nigerian and African clothing brands within Europe. He stated, “This program is part of our fashion and technology initiatives, where we aim to encourage African fashion to penetrate European markets. Our goal is to create a market for clothing brands from Africa, especially Nigeria, to access the European market.” The association is working with inter...