Xiaomi Uses President Lee's Xi Selfie for Brand Impact
President Lee Jae-myung recently captured the attention of both the public and media by sharing a selfie with Chinese President Xi Jinping, taken using a Xiaomi smartphone during his visit to Beijing. This event has led to a significant promotional campaign by Xiaomi Korea. Xiaomi Korea announced on the 9th that it would launch a price discount promotion for its flagship smartphone, the ‘Xiaomi 15 Ultra.’ The promotion ran from that day until the 15th, offering the device—which normally retails for 1,699,000 Korean won—for 1,299,000 Korean won, a 400,000 Korean won discount over approximately one week. The model being discounted is the same one that President Lee and First Lady Kim Hea-kyung used to take a selfie with President Xi and Peng Liyuan on the 5th, which attracted considerable public interest. The device was gifted to President Lee by President Xi during the November APEC summit in Gyeongju last year. Cheong Wa Dae confirmed that President Lee personally instructed his sta...