Labubu's Three Bubble Burst Leaves Collectors Regretful
Bao Ngoc once spent VND850,000 (US$30) to acquire a rare “liquid eyes” Baby Three, a collectible plush toy. However, she now finds herself unable to sell it for more than VND100,000. The 24-year-old office worker in Thu Duc Ward, HCMC, recalls the disappointment she felt when collectors told her the model was out of style and only suitable for display. “I was devastated,” she said. In late 2024, Ngoc invested over VND7 million to build a collection of more than 10 Baby Three figures. Initially, she intended to purchase a few as keepsakes, but after spending daily browsing online collector groups, she found herself caught in a shopping spiral driven by the fear of missing out. She described the thrill of unboxing and owning rare models priced between VND250,000 and VND900,000. By early 2025, the frenzy around Labubu and Baby Three figures began to fade. Official products became widely available, reducing their scarcity. As the novelty wore off, Ngoc lost interest in acquiring new fig...