9 Mobile Rebrands Again with New Name
A New Beginning for 9mobile Nigeria’s telecommunications landscape is witnessing a significant transformation as one of its key players, 9mobile, officially rebranded itself to T2. This change marks a pivotal moment in the company's history, aimed at addressing long-standing challenges and repositioning itself for future growth. The announcement was made by the company’s Chief Executive Officer, Obafemi Banigbe, during a launch event held in Lagos. Banigbe described the rebranding as the beginning of a “new era” for the company. He emphasized that the organization is evolving into something greater, more ambitious, and aligned with the future. “We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future,” he stated. A History of Challenges Formerly known as Etisalat, the company underwent a rebranding in 2017, transitioning to 9mobile. However, despite these changes, the company has faced persistent issues related to managem...