Ford Claims Towing Is 'Much Less Important' for Its $30,000 EV Pickup
Ford's Affordable EV Pickup: A New Approach to Electric Vehicles Ford is taking a different approach with its new affordable electric pickup truck. Instead of focusing on high towing capacity or maximum range, the automaker is prioritizing affordability and practicality for everyday users. This strategy reflects a shift in how automakers are thinking about electric vehicles (EVs) and what consumers truly need. The vehicle is priced at $30,000, making it one of the most affordable options in the EV market. However, this price point comes with certain trade-offs. Rather than including a large battery or heavy-duty towing capabilities, Ford has designed the truck to meet the needs of average buyers who may not require these features regularly. This decision stems from extensive research into customer behavior. Ford’s development team, led by Alan Clarke, found that many truck owners rarely use their vehicles for towing or hauling. In fact, less than 25% of Maverick owners have towe...