Survey Reveals Shift in Moroccan Information Access in 2025
Shifts in Information Consumption Among Moroccans In 2025, Moroccans are showing a growing trend of diversifying how they access information. Search engines, social media, and artificial intelligence tools have become key sources, according to a joint survey conducted by L’Economiste newspaper and the Sunergia research center. The study, titled “How Moroccans get information in 2025,” highlights significant changes in user behavior across different demographics and regions. Search Engines Remain the Primary Source Search engines continue to be the primary source of information for 44 percent of Moroccan users, a figure that has remained consistent from 2024. This preference is most prominent among young people aged 18 to 34, with 58 percent relying on search engines first. However, this usage drops significantly to 20 percent among those over 55. The disparity in search engine usage is also evident between urban and rural areas. In cities, 53 percent of users turn to search engine...