Fortinet Identifies Cybersecurity Trends

Emerging Cybersecurity Trends in Thailand

Supakorn Kungpisdan, the newly appointed country manager of Fortinet Thailand, highlights several key trends shaping the cybersecurity landscape in the region. Unified security platforms, agentic AI-powered security systems, and post-quantum cryptography are currently at the forefront of innovation. These technologies are being embraced by businesses looking to strengthen their digital defenses against increasingly sophisticated threats.

The Thai cybersecurity market is valued at approximately US$450 million and is expected to see double-digit growth this year. Mr. Supakorn, who took on his new role on July 16, brings with him 24 years of experience in the IT and cybersecurity sectors. His previous position as managing director of Cyber Elite Co Ltd, under the Benchachinda Group, has given him a deep understanding of the industry's challenges and opportunities.

Mr. Supakorn emphasizes that his leadership approach remains consistent across different roles, focusing on strategic oversight, growth, and market exposure. He believes that understanding customer needs is crucial, which is why he encourages his team to engage in business-oriented conversations rather than just discussing technology. This approach helps align solutions with customers' long-term business strategies.

Fortinet is expanding its presence among large enterprises, healthcare institutions, and government organizations. A significant trend observed in the market is the reduction in the number of security vendors used by enterprises. Companies are opting for fewer, larger vendors that can provide comprehensive product lines. According to Mr. Supakorn, some enterprises have reduced their vendor count from over 100 to around 20.

This shift has led to increased deal sizes and stronger customer loyalty. Fortinet’s extensive portfolio of over 60 product lines, along with its integrated FortiOS platform, allows seamless integration and operation of its products. The company's focus on continuous innovation includes the incorporation of agentic AI, which enables security systems to understand natural language commands and automate troubleshooting. This not only reduces human effort but also addresses the growing skill gap in the industry.

Another area of focus is post-quantum cryptography. Fortinet is leading the way in developing encryption solutions that protect against potential threats posed by quantum computers. These quantum-resistant algorithms are essential for securing data across networks, endpoints, and cloud environments.

Secure networking is another emerging trend, where network capabilities are bundled into security devices. This unified approach enhances visibility, automation, and resilience. According to Forrester's Total Economic Impact study, Fortinet's integrated solutions can reduce customers' operating costs by up to 40% compared to traditional multi-vendor approaches.

The rise of hybrid work models has also increased demand for unified secure access service edge (SASE) solutions. These solutions enable secure access from any location, supporting the evolving needs of modern workforces. Additionally, the complexity of modern IT environments is driving strong demand for security operations center (SOC) solutions that offer centralized monitoring and visibility across all devices.

Operational technology (OT) and the Internet of Things (IoT) are gaining increasing attention in the cybersecurity space. OT refers to the hardware and software that monitor and control industrial processes and infrastructure. Mr. Supakorn notes that there is a growing need for specialized protection for industrial systems and medical devices, particularly in manufacturing and healthcare sectors.

Despite economic challenges, the cybersecurity sector continues to grow due to rising cyber threats, regulatory requirements, and the adoption of new technologies such as AI and cloud computing. Thailand is becoming an important hub for hyperscale data centers and the implementation of sovereign AI strategies. The government's cloud policy further supports cybersecurity investment in the country.

As these trends continue to evolve, Fortinet and other industry leaders are well-positioned to meet the growing demand for innovative and comprehensive cybersecurity solutions.