Hutch Triumphs Twice at Dragons of Sri Lanka Awards

HUTCH Shines at Dragons of Sri Lanka Awards

Sri Lanka has witnessed a significant moment in the advertising and marketing industry as HUTCH, a leading telecom brand, made a remarkable impact at the Dragons of Sri Lanka Awards. This was the first time the event took place in the country, and HUTCH emerged as one of the standout winners, securing two prestigious awards that highlight its creative excellence and innovative spirit.

Gold Award for Purpose-Driven Storytelling

HUTCH claimed the Gold Award in the Small Budget, Big Impact category for its groundbreaking campaign titled "Motherhood Unboxed." This campaign, developed in collaboration with Ngage Strategic Alliance, showcased how powerful storytelling and creative execution can achieve exceptional results without requiring a substantial budget. The campaign resonated deeply with audiences, emphasizing the emotional and social significance of motherhood while reinforcing HUTCH's commitment to meaningful engagement with its customers.

The success of "Motherhood Unboxed" not only underscored HUTCH's creative strength but also demonstrated the brand's ability to connect on a personal level, setting it apart from competitors in a highly competitive market. The campaign's effectiveness proved that creativity and purpose can drive impactful results, even with limited resources.

Recognizing Innovation with Black Dragons

In addition to the Gold Award, HUTCH received a Black Dragons recognition in the Innovative Idea or Concept category for its unique initiative, the Tallest Christmas Tower. This festive activation brought joy and excitement to communities across Sri Lanka, showcasing HUTCH's bold approach to innovation. Developed in partnership with Thomspson Associates (TBWA), the project stood out as a creative and memorable experience that broke traditional boundaries.

The Tallest Christmas Tower not only highlighted HUTCH's ability to think outside the box but also reinforced its reputation as a brand that values creativity and customer engagement. By delivering an unforgettable experience, HUTCH demonstrated its commitment to pushing the limits of what is possible in marketing and brand activation.

Strengthening Brand Positioning

These awards serve as a testament to HUTCH's growing influence in the telecommunications sector. The brand has consistently shown that strong ideas, customer focus, and strategic partnerships are key drivers of its success. By combining creativity with purpose, HUTCH has positioned itself as a leader in the region, earning admiration from both consumers and industry peers.

The recognition at the Dragons of Sri Lanka Awards further solidifies HUTCH's standing as a brand that is not only innovative but also deeply connected to the needs and aspirations of its audience. As the company continues to evolve, it remains dedicated to delivering campaigns that resonate emotionally, inspire action, and create lasting impressions.

With each new achievement, HUTCH reaffirms its commitment to excellence, proving that creativity, collaboration, and a deep understanding of the market can lead to extraordinary outcomes. The brand’s journey reflects a vision that goes beyond mere service delivery, aiming to build a legacy of innovation and impact in the ever-evolving telecom landscape.