Disney dazzles Hollywood and Wall Street with $1bn deal granting OpenAI access to its vault
Disney is taking a bold step into the AI era — and letting fans play with some of its most famous characters in a way never seen before. The entertainment giant has struck a landmark deal with OpenAI that will allow its new video tool, Sora, to generate short Disney-themed clips on demand. Fans will be able to type in a prompt and instantly produce videos featuring more than 200 characters from the Disney, Marvel, Pixar and Star Wars franchises. Disney is plowing $1 billion into OpenAI, marking the first time a major Hollywood studio has opened its vault to generative video technology. Mickey Mouse, Ariel, Simba, Baymax, Black Panther, Loki, Darth Vader and Stormtroopers are among the figures allowed into the AI playground. Costumes, props, ships, castles and planets are also included. Users will not be able to unlock real actors' faces or voices, as only 'animated, masked and creature characters' are part of the deal. Fans can play with animated versions of characters p...