Indonesia Elevates Shopping Tourism to Attract Global Visitors
Key Attractions for Tourists in Indonesia Indonesian Minister of Tourism, Widiyanti Putri Wardhana, has emphasized the significance of shopping activities as a major draw for tourists visiting the country. During a press conference held in Jakarta on November 21, she highlighted the need to promote shopping tourism not only within neighboring countries but also across ASEAN and other international markets. According to Widiyanti, the growing interest in shopping among tourists is evident from the trends observed in 2024. Foreign visitors to Indonesia spent an average of US$1,391 during their visits, with 11.4% of this amount allocated to souvenirs and gifts. This data underscores the potential of the retail sector in attracting and retaining tourists. Initiatives to Boost Shopping Tourism To capitalize on this opportunity, the Ministry of Tourism has introduced several initiatives aimed at enhancing the promotion of shopping tourism. These efforts are particularly focused on prepa...