Apple Pertimbangkan Gunakan Google Gemini untuk Siri

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Apple Mempertimbangkan Penggunaan Teknologi AI Google untuk Siri

Apple sedang mempertimbangkan penggunaan teknologi kecerdasan buatan (AI) dari Gemini, yang dikembangkan oleh Google, dalam menjalankan asisten virtualnya, Siri. Informasi ini muncul setelah beberapa laporan menyebutkan bahwa Apple sedang menjajaki kemitraan dengan perusahaan besar tersebut. Meski belum ada keputusan resmi, Apple diperkirakan akan segera mengambil langkah terkait rencana perombakan Siri dalam beberapa minggu mendatang.

Selain itu, menurut laporan yang beredar, Apple sebelumnya telah mencoba menjalin kerja sama dengan OpenAI dan Anthropic untuk meningkatkan kemampuan Siri. Tidak hanya itu, Google juga disebut sedang melatih model AI yang dapat diintegrasikan ke dalam sistem Apple. Hal ini menunjukkan adanya upaya dari kedua perusahaan untuk saling bersaing dalam industri teknologi AI.

Diskusi antara Apple dan Google masih berada pada tahap awal, namun Apple dilaporkan meminta Google membuat model AI khusus yang dapat digunakan untuk meningkatkan fungsi Siri. Selain itu, Apple juga tengah menguji berbagai model bahasa besar (LLM), termasuk model internal mereka sendiri, yang nantinya akan diberikan kepada pelanggan. Saat ini, dua versi baru Siri sedang dikembangkan, salah satunya didukung oleh model AI Apple sendiri, sementara yang lain menggunakan model pihak ketiga.

Craig Federighi, kepala teknik perangkat lunak Apple, mengatakan bahwa Siri telah mengalami peningkatan signifikan setelah perombakan arsitektur sistemnya. Generasi kedua dari Siri diklaim memberikan hasil yang lebih canggih, seperti kemampuan personalisasi sebagai bagian dari Apple Intelligence di iOS 18. “Ini telah menempatkan kami dalam posisi yang tidak hanya memberikan apa yang kami umumkan, tapi memberikan peningkatan jauh lebih besar,” ujarnya dalam sebuah wawancara.

Perlu dicatat bahwa laporan-laporan ini bertentangan dengan situasi di luar panggung. Apple dan Google secara aktif bersaing dalam memperkenalkan teknologi tercanggih untuk pasar konsumen. Bahkan, Google sering kali menyindir Apple dalam video pendek yang dipublikasikan di YouTube dengan tagar #BestPhonesForever. Selain itu, Google juga memasukkan sindiran terhadap Apple dalam video teaser peluncuran Google Pixel 10. Hal ini menunjukkan bahwa persaingan antara kedua raksasa teknologi ini semakin ketat, terutama dalam hal pengembangan teknologi AI.

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