Swatch's watch satirizes Trump's 39% Swiss tariff

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Swiss watch brand Swatch has released a limited-edition watch satirizing the tariff bomb imposed by the U.S. government under Donald Trump.

According to Reuters and others on the 12th, Swatch launched a limited-edition product named "‘What If…Tariffs?’" on the 10th.

The watch features a beige-colored strap and a blue dial. What’s unusual is that the numbers 3 and 9 on the dial are swapped. Where the number 3 should be, a 9 is placed, and where the 9 should be, a 3 is placed.

This product was intentionally designed by Swatch to evoke the 39% tariff imposed by the Trump administration on Switzerland. The price is 139 Swiss francs, approximately 240,000 Korean won, and it is reported to be sold for a short period only in Switzerland.

A Swatch spokesperson stated, "This product was created with intentional satire," and added that it also conveys a warning message to the Swiss government.

Swatch did not disclose specific sales figures for the product. However, they stated, "So far, it has been an enormous success."

Through its official website, Swatch has announced that purchases for this product have surged, potentially causing delivery delays of approximately 1–2 weeks.

Additionally, Swatch added, "Sales of this model will be immediately halted as soon as the U.S. changes its tariffs on Switzerland."

Previously, the U.S. decided to apply a 15% tariff on countries in the European Union (EU), which are adjacent to Switzerland, but imposed a 39% tariff solely on Switzerland. This has significantly impacted Switzerland’s export industries, particularly those producing luxury watches and high-end goods.

※ This article has been translated by Upstage Solar AI.

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