Top Internet-Connected Devices Used by EU Citizens

Overview of IoT Device Usage Across Europe

According to recent data, the usage of internet-connected devices varies significantly across different European countries. The highest proportion of users was found in the Netherlands, where 94.8% of individuals reported using such devices. Ireland followed closely with 90.6%, and Denmark came in third with 87.0%. In contrast, countries like Poland, Bulgaria, and Romania had the lowest rates, with 46.1%, 50.8%, and 56.6% of their populations using these technologies, respectively.

Most Common IoT Devices in 2024

In 2024, internet-connected TVs were the most widely used IoT devices, with 57.9% of individuals reporting their use. This was followed by smart wearables, including smartwatches and fitness trackers, which accounted for 29.9% of users. Approximately one-fifth of people used game consoles or internet-connected home audio systems, while 16.0% relied on virtual assistants, such as smart speakers.

Home automation devices saw lower adoption rates. Only 14.2% of users had internet-connected home energy management systems, 12.8% used smart home appliances, and 11.8% had smart home security devices. Additionally, 10.5% of individuals owned a car with built-in wireless connectivity, and 7.9% used health-related IoT devices. A small percentage, 2.3%, reported using internet-connected toys.

Age Group Variations in IoT Adoption

The data also highlights significant differences in how various age groups engage with IoT technology. Younger individuals, particularly those aged 16 to 24, showed the highest levels of device usage. This group, often referred to as digital natives, grew up with access to computers and the internet, making them more familiar with modern technology. In 2024, 84% of people in this age bracket used at least one internet-connected device. This contrasts sharply with the 45% usage rate among those aged 65 to 74, who are less likely to adopt such technologies.

The youngest age group also led in the use of entertainment-related devices. For instance, 67% of 16- to 24-year-olds used internet-connected TVs, compared to 40% for smartwatches and fitness trackers. Game consoles and smart speakers were also more popular among younger users, with 40% and 26% of this group reporting their use, respectively. Virtual assistants were adopted by 23% of young users, further emphasizing their comfort with connected technology.

Implications of the Data

These trends suggest that while IoT adoption is widespread in many parts of Europe, there are still disparities based on geography and age. Countries with higher digital infrastructure and education tend to have greater adoption rates. At the same time, younger generations are more likely to integrate IoT devices into their daily lives, indicating a shift toward a more connected future.

As the number of internet-connected devices continues to grow, it will be important to address the digital divide and ensure that all age groups can benefit from these advancements. Understanding these patterns can help policymakers and businesses develop strategies to promote inclusive and sustainable technological growth.