Lotte Mart and Super Deploy Smart Tanks to Save Jeju Flatfish

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Introduction to the Initiative

Lotte Mart and Super have taken a significant step in supporting sustainable aquaculture by providing smart tanks to Jeju, a region that has faced severe challenges due to rising sea temperatures. This initiative is part of an ongoing effort to address the environmental and economic impacts of climate change on local fisheries.

The Ceremony and Participants

On the 23rd, Lotte Mart and Super held the 'Sustainable Smart Tank Handover Ceremony' at the flatfish farm 'Bohae English Cooperative Corporation' in Pyoseon-myeon, Seogwipo City, Jeju. The event was attended by several key individuals, including Hyundai Jin, representative director of Bohae English Cooperative Corporation, and Jin Jutae, head of the Compliance Support Division at Lotte Mart and Super. This ceremony marked a pivotal moment in the collaboration between the retail giant and local fish farmers.

Impact on Flatfish Farming in Jeju

Jeju is the largest production area for flatfish farming in South Korea, contributing nearly half of the country's total output. However, this year, the region has experienced an unprecedented high-temperature warning that lasted 85 days. This extreme weather condition has resulted in mass deaths of farmed flatfish, placing a heavy financial burden on fish farmers.

Features of the Smart Tanks

The smart tanks supported by Lotte Mart and Super are advanced IoT-based facilities designed to monitor critical indicators such as water temperature and dissolved oxygen in real time. These systems provide immediate alerts when any abnormalities are detected, enabling swift action to mitigate potential risks.

It is anticipated that these smart tanks will reduce the mortality rate by approximately 4.6 percentage points compared to traditional methods. By allowing for rapid detection and response to environmental changes, they contribute significantly to building a more sustainable aquaculture system. Additionally, the use of these tanks helps reduce the reliance on antibiotics, promoting healthier aquatic ecosystems.

Previous Contributions

Last year, Lotte Mart extended its support by providing similar smart tanks to abalone farming households. This initiative demonstrates the company's commitment to fostering sustainable practices within the aquaculture industry. The continued investment in technology and innovation reflects a broader strategy to address the challenges posed by climate change.

Statements from Company Representatives

Jin Jutae, head of the Compliance Support Division at Lotte Mart and Super, emphasized the importance of this initiative. He stated, "As a major distributor responsible for the nation's food supply, this support for smart tanks is one of the practical measures to address climate crisis risks together with fish farmers." His comments highlight the company's role in not only supplying goods but also contributing to the resilience of local communities.

Conclusion

The provision of smart tanks by Lotte Mart and Super represents a proactive approach to combating the adverse effects of climate change on aquaculture. By leveraging advanced technology, these companies are helping fish farmers adapt to changing environmental conditions while promoting sustainability. This initiative serves as a model for other businesses looking to make a positive impact in their communities and the environment.

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