Siam Paragon Unveils Three Global Attractions

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Siam Paragon Unveils Three Global Attractions

Siam Paragon Unveils Three World-Class Attractions

Siam Paragon, a renowned global landmark, is set to introduce three exceptional attractions later this year. This ambitious project involves an investment of over 1.25 billion baht and a marketing budget of 200 million baht. These developments highlight Siam Paragon's dedication to providing unmatched experiences for the more than 100 million visitors it welcomes annually. It also aims to elevate Bangkok’s reputation as a top destination for international travelers.

One of Siam Paragon’s key strengths has always been its ability to offer unique attractions that cannot be found elsewhere. A prime example is Sea Life Bangkok, one of the largest aquariums in Southeast Asia. Spanning 10,500 square meters, it attracts over 2.5 million visitors each year.

Building on this success, Siam Paragon is introducing two new world-class attractions across more than 20,000 square meters: MELAND, Thailand’s first indoor theme park, and NEXTOPIA, a 15,000-square-meter prototype for the “world of tomorrow.” These additions will bring together 30,500 square meters of distinctive attractions, making Siam Paragon Thailand’s most comprehensive entertainment destination.

In addition, Siam Paragon Dining Phenomenal serves as the final magnet reinforcing Siam Paragon’s position as the number one destination for both Thai and global visitors. This enhanced dining hub features over 700 restaurants, cafés, dessert bars, and kiosks from around the world and across Thailand. It includes chef’s table experiences, Michelin-starred establishments, and first-in-Thailand debuts. The introduction of a new "EATELIER Dining Entertainment" zone further enhances the experience, marking a significant transformation as Siam Paragon celebrates its 20th anniversary.

NEXTOPIA: Get Set for Tomorrow’s World

NEXTOPIA is set to create an unprecedented global phenomenon. This prototype for the “world of tomorrow” spans more than 15,000 square meters and involves an investment of 850 million baht. Developed through the collaboration of 50 innovation partners and 30 Friends of NEXTOPIA communities, this groundbreaking project invites collective efforts from all sectors to build a better world together. It aims to inspire every step of life with meaning, joy, entertainment, and a commitment to quality and sustainable living.

MELAND: A Boundless World of Discovery

MELAND, the global landmark flagship in Bangkok, will open on the 5th floor of Siam Paragon. This spectacular wonderland spans more than 5,000 square meters and involves an investment of 400 million baht. It brings families into a boundless world of imagination, play, and discovery. With over 100 attractions and more than 500 immersive experiences, MELAND is set to become Southeast Asia’s No.1 edutainment destination.

Dining Phenomenal: Capturing Culinary Delights

Siam Paragon reaffirms its status as Asia’s largest and most complete world-class food destination. It brings together more than 700 restaurants across every floor from G to the top level. Starting with the newly renovated Paragon Food Court and Food Hall, visitors can explore over 100 celebrated street food eateries that capture the vibrant flavors of Bangkok.

From there, the Siam Paragon Dining Phenomenal journey unfolds with legendary and iconic Thai restaurants, world-renowned chefs, and first-in-Thailand international debuts. The experience continues with organic and health-focused concepts, complemented by a lively mix of cafés, dessert bars, and beverage outlets designed to delight every generation.

The journey continues into the night with the launch of "EATELIER Dining Entertainment," a brand-new zone featuring 30 exciting new restaurants where art is woven into every dining experience. Here, guests can create content in a one-of-a-kind atmosphere that transforms evenings into Bangkok’s newest hangout and chillout hotspot. Live bands and DJs add to the energy, turning dining into an immersive lifestyle experience that is as inspiring by day as it is unforgettable by night.

Transformative Milestone

The launch of three new world-class attractions in the final quarter of this year marks a transformative milestone in Siam Paragon’s 20th anniversary. Since opening, Siam Paragon has received nine global awards recognizing its status as a world-leading destination. It now stands ready to once again redefine industry standards.

This landmark transformation will reinforce Siam Paragon as a magnet for Thailand’s tourism industry and reaffirm its role as a global landmark destination — a visionary leader delivering extraordinary and complete experiences.

In doing so, Siam Paragon strengthens Thailand’s position as a premier global destination, delivering world-class experiences across every dimension and showcasing the nation’s pride on the global stage.



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