SK Telecom Unveils 'Air' for Unlocked Devices

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Introducing a New Telecommunications Service

SK Telecom has introduced a new telecommunications service brand designed for customers who use only unlocked devices. On the 1st, the company announced the launch of its new service, ‘Air’, which is specifically tailored for users of such devices. This move reflects the increasing popularity of unlocked devices among consumers.

Targeting the 2030 Generation

The key feature of Air is its focus on the 2030 generation, who value practicality by reducing financial burdens and avoiding unnecessary add-on services. The service offers simplified pricing plans with a data-centric approach. These plans are categorized into six tiers based on 5G core data usage ranges. Monthly fees range from 29,000 to 58,000 Korean won.

The most affordable plan, ‘Air 7GB’, provides 7GB of data, unlimited calls, and basic text messaging. All plans allow continued usage at a designated speed without extra charges after the basic data is exhausted.

Reward System and App Features

A point reward system is also available. Users can earn points through missions like ‘Pedometer’ and ‘Today’s Pick’ on the Air-exclusive app. Accumulated points can be used to purchase mobile gift certificates or offset up to 5,000 Korean won in monthly fees.

Additionally, all services—subscription, activation, termination, and customer support—can be managed directly via the app, enhancing accessibility. The subscription process minimizes user input and supports eSIM for immediate activation. Physical SIM cards are also available for same-day delivery to enable quick self-activation.

Launch Details and Pre-Notification Event

Air will begin accepting subscriptions and activations from the 13th of this month. SK Telecom is running a pre-notification event until the 12th of this month, offering rewards such as Naver Pay points. This initiative aims to attract early adopters and create buzz around the new service.

Key Benefits of Air

  • Simplified Pricing: The service offers clear and straightforward pricing plans, making it easier for users to understand their costs.
  • Data-Centric Approach: Plans are structured around 5G core data usage, ensuring that users get the most value from their data allowance.
  • Flexible Payment Options: The ability to offset monthly fees using accumulated points adds an extra layer of flexibility.
  • User-Friendly Management: All services can be managed through the app, providing convenience and ease of access.
  • Quick Activation: Support for eSIM and same-day delivery of physical SIM cards ensures that users can start using the service immediately.

Conclusion

With the launch of Air, SK Telecom is addressing the needs of a new generation of users who prefer unlocked devices and value simplicity and affordability. The service not only offers competitive pricing but also enhances user experience through innovative features and a seamless management process. As the telecommunications landscape continues to evolve, Air positions SK Telecom as a forward-thinking provider committed to meeting the changing demands of its customers.

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