Nyambi in Lagos for EWA

Usher Takudzwa Nyambi Joins Entertainment Week Africa 2025 to Champion Pan-African Cultural Diplomacy

Celebrated cultural consultant, editor, and entrepreneur Usher Takudzwa Nyambi is currently in Lagos, Nigeria for the highly anticipated Entertainment Week Africa (EWA) 2025. The event, which kicked off on November 18 and concluded on Sunday, is centered around the theme Close the Gap. This six-day summit has become a pivotal platform for showcasing Africa’s creative economy, with a focus on fostering collaboration, innovation, and global recognition.

The EWA, previously known as Entertainment Week Lagos (EWL), has evolved into a pan-African celebration of the continent’s $58.4 billion creative industry. Hosted by Livespot360, the event aims to highlight the growing influence of African culture on the global stage while addressing key challenges such as access, investment, and opportunity within the sector.

Nyambi, who hails from Zimbabwe, is proud to represent southern Africa at this prestigious gathering. His participation underscores the importance of representation and cross-cultural exchange in shaping the future of Africa’s creative landscape. During the event, he moderated a high-level panel that explored the intersection of fashion, beauty, and entertainment. The session featured prominent figures including singer, model, and fashion entrepreneur Groovy Mono, marketing strategist Bola Balogun, and creative entrepreneur Angel Obasi.

The panel delved into how entertainment platforms are reshaping African fashion narratives, amplifying new voices, and creating cross-industry opportunities that transcend borders. “I was honored to be invited to speak at Entertainment Week in Lagos,” Nyambi shared. “I take pride in representing Zimbabwe. My goal is to ensure that Zimbabwe is represented in all the rooms that matter when it comes to culture.”

Nyambi, an International Relations graduate from Africa University, views the EWA platform as a form of cultural diplomacy. He believes that culture is currency, and the global creative industry is worth billions. “I am excited to see more African names going global. Representation matters,” he added.

His involvement in EWA 2025 aligns with the event’s core theme of Close the Gap, which focuses on strengthening access, investment, and opportunity across Africa’s creative economy. The summit featured a diverse range of activities, including panels, film screenings, tech exhibitions, masterclasses, music camps, and deal rooms. Over 50,000 participants gathered at Livespot Entertarium, a vibrant hub for innovation and cultural exchange.

Deola Art Alade, founder of Livespot360 and convener of EWA, described the event as a celebration of the “brilliance, originality, and global influence of Africa’s creative industry.” He emphasized that with one of the world’s youngest populations and a rising class of creators and entrepreneurs, Africa’s creative economy is entering a new era rooted in ownership, innovation, and long-term value creation.

Darey Art Alade, co-founder and executive director of Livespot360, echoed these sentiments, highlighting how EWA is becoming the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences, and ideas that can shape the world.

Nyambi’s career spans Africa, Europe, and America, where he has established himself as a seasoned cultural consultant, editor, speaker, and entrepreneur. A skilled storyteller, he has written and edited for top international platforms such as Rolling Stone Africa, Trace, BBC 1Xtra, OkayAfrica, Men’s Health, GQ, Hypebeast Africa, and Glamour South Africa, capturing stories from over 20 countries.

As a journalist, he has covered landmark cultural events including the Trace Awards, South African Fashion Week, NBA BAL Finals, Red Bull Symphonic, FNB Art Joburg, and Latitudes Art Fair. Through Samora Central, a PR and communications agency, Nyambi is driving conversations that position Africa at the center of the global cultural dialogue. He is also a member of Forbes BLK, where he continues to advocate for the transformative power of storytelling, education, and youth development across the continent.

Beyond media, Nyambi’s early experience in international development, including roles with the United Nations Population Fund (UNFPA) and the International Fund for Agricultural Development (IFAD), shaped his passion for using culture as a bridge for diplomacy and sustainable growth.