Why We Don't Need Another Wizkid

The Power of Originality in the Music Industry

Nigerian music executive and Director General of the National Council for Arts and Culture (NCAC), Obi Asika, has emphasized the critical role of originality in the music industry. His insights were shared during the ‘The Next Billion Dollar Sound: Music, Data & Digital Investment’ webinar, where he encouraged young creatives to strive for authenticity.

Asika highlighted that the creative industry is not in search of copies but rather unique expressions of individuality. He urged artists to be the first version of themselves, rather than trying to emulate existing stars.

“Stop trying to be somebody that’s already out. We don’t need another Wizkid. Be the first version of you. Sometimes you need to fail to really win because failure teaches hunger, discipline, and focus. Music is a lonely road. Artists often spend years chasing the feeling of their first hit, wrestling with self-doubt and searching for the next sound that connects. But the magic comes when artists lean into who they truly are,” he said.

Embracing Authenticity

Asika’s message was clear: originality is not just a trend but a necessity in the evolving landscape of the music industry. He stressed that the journey of an artist is often marked by challenges, including self-doubt and the pressure to produce a hit. However, it is through these trials that true success can be achieved.

He also pointed out that failure is a valuable teacher, imparting lessons in perseverance and resilience. The path to success in music is rarely straightforward, but those who remain true to themselves often find the most meaningful connections with their audience.

The Role of Collaboration

In addition to emphasizing originality, Asika underscored the importance of collaboration and partnership within the industry. He encouraged young artists to understand the business side of their craft, suggesting that talent alone is not enough for long-term success.

“If you retain 100% and you do nothing, you’re sitting on 100% of nothing. Success requires collaboration. Whether you’re doing a deal in New York, Enugu, or Sudan. Asake is now a global force. His recent musical moment with Red Bull showcased his versatility and opened up massive touring possibilities. People may not understand the language, but they understand authenticity,” Asika explained.

Building a Sustainable Career

Asika’s words serve as a reminder that building a sustainable career in the music industry requires more than just artistic talent. It involves strategic thinking, understanding the business aspects of the industry, and being open to collaboration.

He noted that successful artists like Asake have managed to transcend cultural and linguistic barriers through their authenticity and willingness to work with others. This approach not only enhances their visibility but also opens doors to new opportunities.

Conclusion

Obi Asika’s insights provide a valuable perspective for young artists and creatives looking to make their mark in the music industry. By focusing on originality, embracing failure as part of the journey, and recognizing the power of collaboration, artists can build careers that are both meaningful and impactful.

His message is a call to action for the next generation of musicians to be bold, authentic, and unafraid to take risks. In a world that often celebrates the familiar, the true innovators are those who dare to be different.