Forest Viet Boosts Vietnam Tourism in China

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Forest Viet participated in the Vietnam Tourism Promotion Program, which was organized by the Viet Nam National Authority of Tourism (VNAT) in Shanghai, Nanjing, and Hangzhou, China, during late November. This event was part of a broader initiative aimed at promoting Vietnamese tourism in the Chinese market. It coincided with the 75th anniversary of the establishment of diplomatic relations between Vietnam and China, as well as the Vietnam-China Cultural Exchange Year 2025.

Forest Viet's representative (the third person from the right) at Vietnam Tourism Promotion Program in Shanghai, China. Photo courtesy of Forest Viet

The program brought together representatives from airlines, travel companies, event organizers, and tourism partners from both countries. The primary goal was to strengthen connections and expand cooperation, especially as the number of Chinese tourists visiting Vietnam continues to grow steadily.

According to VNAT, in the first 10 months of 2025, Vietnam welcomed approximately 17.2 million international visitors. Among them, over 4.3 million were from China, accounting for more than 25% of the total. This makes China the largest source market for Vietnamese tourism.

Vietnam offers a diverse range of tourism resources, including nine UNESCO World Cultural Heritage sites, numerous coastal, island, and mountain destinations, as well as large-scale resort complexes. Combined with a 90-day e-visa policy and a network of direct flights connecting major Chinese cities with Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, and other key locations, the Chinese tourism market is seen as having significant growth potential for Vietnamese tour companies like Forest Viet.

At the event, Forest Viet actively participated in networking activities, introducing Vietnamese tourism products to Chinese partners. The company also engaged with numerous travel agencies to discuss cooperation plans and assess market demand. With a focus on Chinese-speaking markets such as mainland China and Taiwan, Forest Viet is known for its services in organizing full-package inbound tours and international trade-promotion events.

Visitors are advised by staff about Vietnam's famous destinations at Vietnam Tourism Promotion Program in Shanghai, China. Photo courtesy of Forest Viet

Pham Thi Bich Hong, Executive Director of Forest Viet, noted that Chinese tourists' preferences are clearly shifting from traditional sightseeing tours to high-end resort products, sea-island tourism, golf, MICE (Meetings, Incentives, Conferences, and Exhibitions), and experiential itineraries centered around local cuisine and culture.

"Participating directly in promotional activities in China allows us to more closely capture actual market demand, thereby adjusting our products to specialize for each customer group," she said.

Forest Viet’s representative (R) shakes hands with Nguyen Trung Khanh, Chairman of the Vietnam National Authority of Tourism. Photo courtesy of Forest Viet

Forest Viet is strengthening cooperation with hotel networks, resorts, and domestic transportation partners to develop product packages specifically tailored for the Chinese market, emphasizing service quality and guest experience. The company also announced plans to continue expanding its network of partners in China in the coming period.

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