Top Searched Vietnamese Destination for New Year

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Rising Popularity of Phu Quoc Among Vietnamese Tourists

According to data from a Dutch-based platform, Phu Quoc has emerged as the top destination for Vietnamese tourists during the upcoming New Year holiday. The island saw a significant increase in searches, with a rise of 86% compared to the same period last year. This surge in interest highlights the growing appeal of Phu Quoc as a travel hotspot.

Da Lat secured the second position on the list, followed by Ho Chi Minh City in third place. The data was collected based on hotel bookings made between December 20, 2025, and January 4, 2026. Hanoi came in fourth, while Da Nang completed the top five destinations.

The remaining spots in the top 10 were filled by Nha Trang, Vung Tau, Mui Ne, Hoi An, and Sa Pa. These locations are also gaining traction among domestic travelers, offering a mix of cultural experiences, natural beauty, and recreational activities.

Phu Quoc's Tourism Boom in 2025

The year 2025 marked a significant milestone for Phu Quoc's tourism industry. The island welcomed nearly 7.6 million tourists in the first 11 months of the year, including 1.6 million foreign visitors. This figure represents a 35% increase compared to the previous year and surpasses the target set for the year.

Phu Quoc, which was recently voted as the most beautiful destination in Asia by readers of the American magazine Condé Nast Traveler, had initially aimed to receive 7.25 million tourists this year, with 1.2 million coming from overseas. The achievement of exceeding these targets underscores the island's growing reputation as a must-visit location.

Ideal Travel Season on Phu Quoc

The peak travel season on Phu Quoc typically runs from October to May, when the weather is consistently sunny and the sea remains clear and inviting. This period attracts both local and international tourists seeking to enjoy the island's pristine beaches, vibrant marine life, and a wide range of leisure activities.

Tour operators and hospitality providers have been preparing for the increased demand by expanding their services and enhancing the overall visitor experience. The combination of favorable weather conditions and the island's natural beauty makes it an attractive destination for travelers looking to escape the hustle and bustle of city life.

Key Highlights of Phu Quoc's Tourism Growth

  • Surge in Search Traffic: Phu Quoc experienced a remarkable 86% increase in search activity for the New Year holiday.
  • Record Visitor Numbers: The island welcomed nearly 7.6 million tourists in the first 11 months of 2025, far exceeding its annual target.
  • International Appeal: Foreign tourist arrivals reached 1.6 million, showing a strong interest in Phu Quoc from global visitors.
  • Seasonal Attraction: The island's peak season, from October to May, continues to draw large numbers of tourists due to its ideal climate and scenic beauty.

As Phu Quoc continues to gain popularity, it is expected to maintain its position as a leading tourist destination in Vietnam. The island's unique blend of natural beauty, cultural richness, and well-developed infrastructure makes it an appealing choice for travelers from all over the world.

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