Southeast Asia's Second Largest Economy Targets 34.9 Million Tourists Next Year

Thailand's Tourism Outlook for 2025

Thailand, the second-largest economy in Southeast Asia, is preparing for a significant increase in foreign tourist arrivals next year. The country expects to welcome approximately 34.9 million international visitors, representing a 4% rise compared to the previous year. This surge is anticipated to generate around 1.63 trillion baht (approximately $51.7 billion) in revenue, marking an 8% year-on-year growth.

In addition to foreign tourism, domestic travel is also expected to contribute substantially to the economy. Total tourism revenue, including both domestic and international sectors, is forecasted to reach 2.79 trillion baht ($88 billion). This figure highlights the importance of tourism as a key driver of economic growth in the region.

Challenges in 2024

Despite the positive outlook for 2025, the tourism industry in Thailand is currently facing some challenges. Authorities predict that the number of foreign arrivals this year will decrease by 9.8%, with an estimated 32 million international visitors by the end of 2024. This decline is attributed to several factors, including:

• Flooding in southern provinces during peak season
• Tensions along the Thailand-Cambodia border, which have affected tourism sentiment in recent months

TAT Governor Thapanee Kiatphaibool acknowledged these difficulties, stating that even with the overall negative circumstances, the over 30 million foreign tourist arrivals is already considered an impressive achievement.

According to preliminary data from the Thai government, by December 7, the country had recorded 30.3 million foreign tourists who spent 1.4 trillion baht (around $44 billion). These figures indicate that while the numbers are lower than projected, the sector is still performing relatively well.

Key Source Markets

Malaysia remains the leading source market for Thai tourism, with 4.2 million visitors. China follows closely with 4.1 million, while India accounts for 2.3 million, Russia for 1.7 million, and South Korea for 1.4 million. These figures underscore the diverse range of international visitors contributing to Thailand’s tourism economy.

Year-End Celebrations

To boost tourism and attract more visitors, Thailand is investing 25 million baht in year-end countdown celebrations across the country. Events will be held in various locations, including Chiang Mai and Phayao, where up to 150,000 people are expected to attend. In addition, private sector venues such as ICONSIAM, CentralWorld, and One Bangkok are hosting their own festivities, further enhancing the appeal of the country during the holiday season.

These celebrations aim to create a vibrant atmosphere and encourage both locals and tourists to enjoy the cultural and festive offerings of Thailand. With continued efforts to promote tourism and address existing challenges, the country is working towards a strong recovery and growth in the coming years.