Louis Vuitton Unveils First Luxury Hotel on Paris' Iconic Avenue

A New Chapter in Luxury: Louis Vuitton’s First Hotel in Paris

After making its mark in fashion, design, and gastronomy, Louis Vuitton is taking another bold step in its evolution. The iconic luxury brand has announced the opening of its very first hotel in Paris, located on the Champs-Élysées. This ambitious project promises to blend art de vivre, creativity, and high-end hospitality, marking a significant milestone in the brand's journey.

Louis Vuitton is expanding into a new territory—luxury hospitality. In 2026, the French fashion house will open its first hotel in Paris, situated on one of the city’s most famous avenues. Designed as an exceptional boutique hotel, this new destination will enhance the brand’s ecosystem, which already includes fashion, dining, and culture. The opening represents a strategic turning point for the label, redefining the codes of Parisian luxury.

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The Legacy of Louis Vuitton

Founded in Paris in 1854, Louis Vuitton has become a global benchmark of luxury. Initially known for its travel trunks, the brand has evolved over the years while staying true to its heritage. It has gradually expanded into ready-to-wear, accessories, jewelry, and even gastronomy.

Today, Louis Vuitton enjoys exceptional international visibility. Present on every continent, the Maison generates a significant portion of its revenue in Asia, particularly in Japan, which has been a key market since the early 2000s. Between 2006 and 2012, it was repeatedly named the world’s most valuable luxury brand, solidifying its status as a reference in the industry.

This success is driven by the brand's ability to reinvent itself, offer new experiences, and invest in iconic locations. From spectacular boutiques to exhibitions, cafés, and restaurants, Louis Vuitton cultivates a global vision of luxury, where each address reflects its history and extends the brand’s universe.

A Boutique Hotel in the Heart of Paris

Although several luxury hotels exist within the LVMH group, this will be the first one directly operated by Louis Vuitton. Designed as a boutique hotel, the venue aims to provide an immersive experience that aligns with the Maison’s DNA.

The hotel will be located at 103-111 Avenue des Champs-Élysées, a strategic choice that matches the Maison’s ambitions. Situated in one of Paris’s most visited districts, the future hotel will occupy a building of nearly 6,000 square metres. The location is wrapped in a spectacular metallic trunk, a striking nod to the Maison’s origins and its visionary founder, the trunk-maker.

Beyond accommodation, the project will include retail spaces and areas dedicated to art and exhibitions. This approach brings hospitality, creation, and heritage into dialogue within a contemporary setting.

Announced for March 2026, this opening is expected to be one of the major events of the year in the Parisian luxury landscape. It marks a new chapter for Louis Vuitton, blending tradition with innovation in a way that only the brand can achieve.